Why Creative Future Studio exists
Most brands don’t struggle because their products are bad.
They struggle because decisions are made in fragments.
Products are designed in isolation.
Collections don’t reflect real life.
Retail, e-commerce and communication speak different languages.
That gap is expensive.
Creative Future Studio was created to close this gap by connecting design, business and foresight into one clear direction.
-
I help furniture and home brands make creative and commercial decisions earlier, with confidence and long-term clarity.
▸ set a clear creative and product direction for the next 3–5 years
▸ translate human insight into assortment, collections and briefs
▸ align product, retail experience, VM and e-commerce into one logic
▸ reduce complexity while protecting margin and brand value
▸ support global growth without fragmenting the brand
Ways we can work together → -
I don’t advise from the outside.
I work inside the system — where decisions are made.My approach combines creative direction, retail expertise and strategic foresight.
It’s not about trends or decoration, but about building a coherent logic that holds over time.▸observing real life and weak signals
▸ translating insight into decisions
▸ building one clear direction across teams -
From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.
Who I am
Hej, hello, cześć, Hola, Bonjour, Ciao, Hallo, 你好, こんにちは, مرحبًا,My name is Anna Julia Skaggs, I am creative director and strategic foresight practitioner working at the intersection of design, retail and future thinking.
I help brands see further, decide earlier and build relevance that lasts.
I have more than 20+ experience being a creative leader, manager for commercial companies in Europe, Malaysia, Thailand, and Mexico, USA. Working for a global company from an interior designer to manager and being consultant in the creative global hub in Sweden.
With over a decade of global experience in interior design, creative leadership, and business transformation, I work at the intersection of design, strategy, and real life. I’ve collaborated with international brands, cross-functional teams, and diverse cultures to create spaces, systems, and solutions that truly work.
Working internationally has shaped how I see the design process, clearly, end to end. From concept and creative direction to resources, deadlines, and implementation. Whether it’s set design, retail environments, product presentation, or coaching creative teams, I work best inside the process, where decisions matter.
Over the years, this approach has allowed me to grow from specialist to creative leader and entrepreneur, lead international teams, deliver complex projects on time and on budget, and support businesses through moments of transformation and uncertainty.
My experience includes:
▸ designing retail layouts from 80 m² to 30,000 m²
▸ creating store and product concepts for global brands and local businesses
▸ leading and mentoring multidisciplinary creative teams (ID, VM, graphic design, 3D)
▸ developing commercial product presentations for retail and e-commerce
▸ coaching over 40 creatives across international teams
▸ producing 2,500+ product images and 10+ animated films for global platforms
▸ delivering ideas approved by clients across Europe, Asia, Mexico, USA, China
I bring together creative direction, business thinking, and foresight to help brands see further, decide earlier, and build relevance that lasts.