My Services

  • Purpose:
    Set the decision horizon before designing anything.

    Includes:
    ▸ lifestyle shifts relevant to the category (home, dining, kitchen, living)
    ▸ consumer behavior signals (how people use, buy, store, replace products)
    ▸ cultural and economic context shaping future retail
    ▸ implications for assortment, price logic and formats

    Output:
    ▸ Foresight summary (clear, executive-level)
    ▸ 3–5 future principles guiding all next decisions

  • Purpose:
    Turn collections into a readable, sellable system.

    Includes:
    ▸ role of collections (core vs seasonal vs experimental)
    ▸ category hierarchy and logic
    ▸ product roles (hero, volume, support, image)
    ▸ material, color and form direction grounded in lifestyle use
    ▸ clarity on what not to design

    Output:
    ▸ collection architecture framework
    ▸ clear rules for future briefs
    ▸ decision matrix for product development

  • Purpose:
    Align space with how people actually shop and decide.

    Includes:
    ▸ role of physical retail vs e-commerce
    ▸ store logic: navigation, zones, storytelling
    ▸ how collections are presented, not just displayed
    ▸ rhythm between inspiration and transaction
    ▸ adaptability across store sizes and markets

    Output:
    ▸ retail concept principles (not just visuals)
    ▸ layout logic and experience rules
    ▸ guidelines for VM, signage and content

    Retail becomes a decision environment, not a showroom.

  • Purpose:
    Make sure everything speaks one language.

    Includes:
    ▸ alignment of product, retail and communication
    ▸ clarity of brand role in customers’ everyday life
    ▸ tone of voice and visual direction (high-level)
    ▸ internal alignment between teams

    Output:
    ▸ creative direction guidelines
    ▸ experience principles usable across departments

  • Purpose:
    Make the strategy usable — not theoretical.

    Includes:
    ▸ leadership workshop
    ▸ foresight tools & Crack the Future Cards
    ▸ strategic conversations around risk, timing and priorities
    ▸ shared language for future decisions

    Output:
    ▸ aligned leadership perspective
    ▸ decision readiness across teams

Work With Me

Testimonials from my working journey

  • While working with Ania, I had the opportunity to work with a very valuable person. Ania is a person focused on development, both her own and that of her employees. She builds relationships with others very well. Everything she does, she does with great attention to the world and others.

    Grażyna Krzysztofowicz HR Manager/Learning&Development/Talent aquisition

  • Empathic meets Interior Design acumen. In my role as Art Director at IKEA Marketing & Communication I’ve had the great pleasure to work with Anna on several global assignments. She expertly filled the role of Interior Designer, always customer focused, solution driven and open minded, sharing to-the-point Home furnishing insights. Anna’s creative skills impress and I have left any discussion we’ve had feeling more inspired and optimistic. Anna would be a fantastic asset to any team!

    Jaan Vooremaa

    Senior Art director at IPEX

  • I've had the pleasure of collaborating with Anna Julia on several new IKEA store projects in Southeast Asia and Mexico, and I've consistently been impressed by her dynamic approach and creativity. Anna Julia excels at generating flamboyant ideas and translating them into beautiful home furnishing solutions. What sets Anna Julia apart is not only her creative vision and ability to think outside the box but also her flexibility and openness to feedback. She adjusts her designs based on input, ensuring each space reflects commercial viability without compromising her unique style. I highly recommend Anna Julia to anyone seeking a talented interior designer capable of bringing creative ideas to life. Her skills, creativity, and openness to feedback make her an invaluable asset to any project.

    Ana Srdelic

    Interior Design Manager, IKEA Southest Asia&Mexico