My Services

Ways to Work Together

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If your brand needs stronger direction, clearer value and a more coherent path to growth, let’s talk.

  • What it is

    A focused diagnosis of your brand, offer, communication and customer-facing logic to identify where clarity, value and growth are being lost.

    Best for

    Brands that need a sharper view of what is not working before making bigger strategic or commercial decisions.

    Includes:
    ▸ a sharper view of what is not working
    ▸ more clarity before making bigger investments
    ▸ a stronger foundation for repositioning or growth

    Output:
    ▸ strategic diagnosis of key gaps and friction points
    ▸ review of brand, offer and communication logic
    ▸ identification of growth barriers and missed value
    ▸ priority recommendations for the next stage

    What the client gains

    ▸ a clearer picture of what is weakening the brand
    ▸ less guesswork and more strategic clarity
    ▸ better priorities for investment and action
    ▸ a stronger foundation for growth, repositioning or premium development

  • What it is

    Strategic workshops that align leadership and teams around brand direction, offer logic, customer understanding and future priorities.

    Best for

    Brands that need alignment across decision-makers and a stronger shared direction.

    Output:
    ▸ facilitated strategic workshop
    ▸ structured discussion around key tensions and opportunities
    ▸ alignment on direction, priorities and decision areas
    ▸ summary with next steps and strategic recommendations

    What the client gains
    ▸ a clearer picture of what is weakening the brand
    ▸ less guesswork and more strategic clarity
    ▸ better priorities for investment and action
    ▸ a stronger foundation for growth, repositioning or premium development

  • What it is

    Support in shaping more coherent collections, stronger assortment logic and a clearer presentation of value across channels.

    Best for

    Brands that need a stronger link between product, brand expression and customer understanding.

    Output
    ▸ review of collection logic and category roles
    ▸ recommendations for offer architecture and hierarchy
    ▸ direction for stronger presentation of value
    ▸ guidance on coherence across product, communication and customer-facing touchpoints

    What the client gains
    ▸ a clearer and more understandable offer
    ▸ less confusion across collections and categories
    ▸ stronger value perception in the eyes of the customer
    ▸ better conditions for sales, premium positioning and future scaling

  • What it is

    Translating signals of change, customer shifts and future scenarios into practical strategic decisions for today.

    Best for

    Brands that want to make stronger decisions not only for the current market, but for where the market is heading next

    Output
    ▸ analysis of relevant shifts and signals
    ▸ foresight-based strategic perspective
    ▸ implications for brand, offer and customer direction
    ▸ recommendations for future-facing decision-making

    What the client gains
    ▸ stronger long-term relevance
    ▸ better preparedness for changing market expectations
    ▸ more confidence in future-oriented decisions
    ▸ a clearer path between today’s actions and tomorrow’s opportunities

  • What it is
    Ongoing expert support for brands navigating repositioning, premium ambition, B2C transition or long-term development.

    Best for
    Brands that need an external strategic partner across a longer process of change.

    Output
    ▸ regular strategic sessions
    ▸ feedback on key business and brand decisions
    ▸ ongoing guidance across offer, positioning and growth
    ▸ continuity between strategic thinking and practical action

    What the client gains
    ▸ less isolation in high-level decision-making
    ▸ stronger continuity and momentum
    ▸ better quality of strategic choices over time
    ▸ faster progress with clearer commercial direction and stronger return on investment

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Testimonials from my working journey

  • While working with Ania, I had the opportunity to work with a very valuable person. Ania is a person focused on development, both her own and that of her employees. She builds relationships with others very well. Everything she does, she does with great attention to the world and others.

    Grażyna Krzysztofowicz HR Manager/Learning&Development/Talent aquisition

  • Empathic meets Interior Design acumen. In my role as Art Director at IKEA Marketing & Communication I’ve had the great pleasure to work with Anna on several global assignments. She expertly filled the role of Interior Designer, always customer focused, solution driven and open minded, sharing to-the-point Home furnishing insights. Anna’s creative skills impress and I have left any discussion we’ve had feeling more inspired and optimistic. Anna would be a fantastic asset to any team!

    Jaan Vooremaa

    Senior Art director at IPEX

  • I've had the pleasure of collaborating with Anna Julia on several new IKEA store projects in Southeast Asia and Mexico, and I've consistently been impressed by her dynamic approach and creativity. Anna Julia excels at generating flamboyant ideas and translating them into beautiful home furnishing solutions. What sets Anna Julia apart is not only her creative vision and ability to think outside the box but also her flexibility and openness to feedback. She adjusts her designs based on input, ensuring each space reflects commercial viability without compromising her unique style. I highly recommend Anna Julia to anyone seeking a talented interior designer capable of bringing creative ideas to life. Her skills, creativity, and openness to feedback make her an invaluable asset to any project.

    Ana Srdelic

    Interior Design Manager, IKEA Southest Asia&Mexico